Most people first meet VINCI on a screen, so the feed had to show what makes the dining experience distinctive before anyone walks in.
MARKETING & SOCIAL · ITALIAN DINING
VINCI Pizza & Grill
An Italian dining room on Instagram, from the flame in the kitchen to the finishing touches made right at the table.
ScopeMarketing & social media
OutputInstagram content / Seasonal menus
We led with the action of tableside service, then used seasonal menus and dining occasions to show when and why to visit, reviewing and curating the account around three content themes.
The result is a feed that turns tableside service into the main attraction, with seasonal menus and occasions giving people a reason to book.
