HAY runs as a café by day and a wine bar after dark, and its Instagram had to show both reasons to visit without making them feel like two separate places.
MARKETING & SOCIAL · CAFE & WINE BAR
HAY Society Social
Coffee by day, wine after dark. A social portfolio about the drinks, events and people that give HAY its two distinct rhythms.
ScopeMarketing & social media
OutputInstagram content / Event posts
We used drinks to mark the change of pace, event posts to give people a reason to visit, and candid moments to show who is there, organised into three content themes: coffee to wine, events at HAY, and people and place.
The result is a feed that reads as one place with two rhythms, from the first coffee of the day to the last glass of the night.
