Soul Kimchi needed a food brand that made kimchi products feel modern, friendly, and easy to pick up.
BRAND IDENTITY · FOOD BRAND
Soul Kimchi
A cheerful food brand and packaging system that gives fermented food a bright, modern personality.
ScopeBrand identity
OutputLogo / Packaging system / Website
We designed a colorful identity and packaging system with bold lettering and flavor-coded containers, then extended it to a website so the brand works from shelf to screen.
The final design gives Soul Kimchi a shelf-to-screen food identity that is ready to apply across packaging, social, and future launches.
