Vanilla

A warm, bilingual ice cream identity pairing a friendly wordmark with minimal packaging.

ScopeBrand identity

OutputLogo / Cup packaging / Brand applications

Project Summary

Vanilla needed an ice cream brand identity that felt friendly, simple, and ready for everyday treats.

What We Built

We designed a bilingual wordmark, a soft pink and cream palette, and minimal cup packaging that keeps the brand approachable and recognizable.

Result

The final design gives Vanilla a friendly ice cream identity that is ready to apply across packaging, social, and future launches.