BRAND IDENTITY · RED GINSENG BRAND

HANJINBI

A premium Korean red-ginseng identity with an emblem drawn from royal garments and traditional painting, across packaging for five product lines.

ScopeBrand identity / Packaging

OutputStorytelling / Logo / Graphic system / Packaging

Project Summary

HANJINBI is a premium Korean red-ginseng brand that needed a story, a logo and a graphic system to carry across five product lines.

What We Built

We drew the emblem and decorative language from royal Korean garments, used traditional painting as the scenic foundation for the packaging, and referenced the Ten Symbols of Longevity from the National Palace Museum of Korea.

Result

The final design gives HANJINBI a heritage-rich, premium identity that feels royal, distinctive and ready for every product line.

HANJINBI red emblem on a deep red background

HANJINBI emblem in gold foil and spot color versions

HANJINBI red-ginseng gift box with a pouch and carton on a dark red set

HANJINBI gift box and packs on a warm beige set

HANJINBI ampoules and a ginseng jar beside the gift box

HANJINBI Korean lettering and the line Korean Royal Value for the Most Precious

HANJINBI product range with packaging for each product line

HANJINBI gift box displayed among moss and rocks

HANJINBI close-up of glossy product detail beside the mountain-painting label

HANJINBI gift box opened to show the inner tray and card

HANJINBI red gift box with a white sleeve printed with a mountain landscape

HANJINBI embossed red box lid beside an open box

HANJINBI gift box with three packs inside a red tray

HANJINBI close-up of the foil-stamped emblem over the landscape painting

HANJINBI packaging with a jar in a gold-lined red box on moss

HANJINBI three packaging views on a dark set

HANJINBI deer and pine landscape pattern in red with the emblem