BRAND STRATEGY · 04 PROJECTS
Brand Strategy.
Identity systems, positioning, visual direction, and launch-ready brand worlds for teams with something to say.
Project case files
BRAND IDENTITY · CAFE CULTURE
Hay Society
A vivid identity system for a cafe concept shaped around jazz, social rituals, and repeatable brand moments.
BRAND CONCEPT · MOBILE CAFE
Houston Coffee Truck
A bright creative system for a coffee truck concept, built around naming, brand archetype, and playful mobile-service touchpoints.
BRAND IDENTITY · CAFE SYSTEM
Spoove
A character-led coffee identity with storefront marks, packaging moments, and a flexible set of brand applications.
BRAND SYSTEM · GREEN WORKPLACE
WasteSide
A workplace sustainability brand system for greener habits, team participation, and visible behavior change.