BRAND IDENTITY · CAFE SYSTEM

Spoove

A character-led coffee identity with storefront marks, packaging moments, and a flexible set of brand applications.

SHIPPED20265 weeks

SCOPEMASCOT

OUTPUTPACKAGING

TIMELINE5 WKS

Challenge

Spoove needed a friendly identity that could live on windows, cups, bags, and small-format service moments without becoming generic cafe decoration.

Build

We built the system around a simple mascot, warm storefront imagery, and a set of repeatable assets for packaging, signage, and brand storytelling.

Result

The result is a cohesive cafe identity with enough charm for local recognition and enough structure for consistent rollout.