Spoove

A character-led coffee identity with storefront marks, packaging moments, and a flexible set of brand applications.

ScopeBrand identity

OutputMascot / Packaging / Storefront

Project Summary

Spoove needed a friendly identity that could live on windows, cups, bags, and small-format service moments without becoming generic cafe decoration.

What We Built

We built the system around a simple mascot, warm storefront imagery, and repeatable assets for packaging, signage, and brand storytelling.

Result

The result is a cohesive cafe identity with enough charm for local recognition and enough structure for consistent rollout across everyday brand touchpoints.