The concept needed to feel portable and memorable: a coffee brand that could work from a truck, on cups, and across quick street-level interactions.
BRAND CONCEPT · MOBILE CAFE
Houston Coffee Truck
A bright creative system for a coffee truck concept, built around naming, brand archetype, and playful mobile-service touchpoints.
SCOPENAMING
OUTPUTTRUCK SYSTEM
TIMELINE3 WKS
We shaped a visual direction around bold color, simple icon language, and modular presentation frames that make the truck feel like a moving brand platform.
The final direction gives Houston Coffee Truck a compact identity kit for launch testing, signage, service objects, and social previews.
