The care behind a good cup of matcha is easy to miss on a screen, and MAMI needed its Instagram to make that care visible and give people a feel for the café itself.
MARKETING & SOCIAL · MATCHA CAFE
MAMI Matcha Cafe
A matcha café seen through small rituals: a whisk, a slow pour and the familiar view across the counter.
ScopeMarketing & social media
OutputInstagram content / Opening announcements
We used close-ups to show the preparation, wider frames for the café and simple announcements for milestones and openings, curated into three content themes.
The result is a feed that makes the ritual behind every cup visible, with the café and its milestones close behind.
