POSSE needed a redesigned online store that expressed the relaxed confidence of a fashion label and simplified the shopping journey.
WEBSITE DEVELOPMENT · FASHION E-COMMERCE REDESIGN
POSSE
A seaside-inspired fashion e-commerce redesign built around oversized branding and light, summery photography.
ScopeWebsite design
OutputE-commerce redesign / Collection pages / Product pages
We redesigned the experience with a large wordmark-led homepage, airy photography, collection navigation, product pages, and a clean checkout path.
The final design gives POSSE a airy fashion storefront redesign that is ready to hand over to development and extend with new content.
