Grove Golf needed a golf apparel brand with a laid-back attitude that stood apart from traditional golf branding.
BRAND IDENTITY · GOLF APPAREL BRAND
Grove Golf
A relaxed, rebellious golf apparel identity that treats imperfection as part of the game.
ScopeBrand identity
OutputWordmark / Brand mark / Apparel direction
We built a script wordmark and character mark, a deep green palette, and an apparel and photography direction that reflect the brand philosophy of embracing imperfection.
The final design gives Grove Golf a relaxed golf apparel identity that is ready to apply across packaging, social, and future launches.
