BRAND IDENTITY · KIDS LIFESTYLE BRAND

Appleberry & Co

A playful kids lifestyle identity built on children's doodles, a cat-in-an-apple mascot and a warm palette, applied across packaging and social.

ScopeBrand identity

OutputLogo / Mascot / Packaging / Social posts

Project Summary

Appleberry & Co needed a kids lifestyle identity as spontaneous as childhood itself: soft, celebratory and a little unpolished.

What We Built

We built the identity from messy doodles, imperfect lines and textured shapes: a cat-in-an-apple mascot, a dusty yet colorful palette, hand-drawn type, and applications across tags, bags, pouches and seasonal social posts.

Result

The final system gives Appleberry & Co a playful, hand-drawn identity that is ready for packaging, social and every seasonal moment.

Appleberry & Co typography with Chubby Crayon headline and Kids Handwriting body letterforms

Appleberry & Co business card, envelope, gift tag and wrapping paper with the mascot

Appleberry & Co poster series reading Appleberry is coming your way

Appleberry & Co cat-in-an-apple mascot in five expressions

Appleberry & Co lettering Bringing joy and comfort to every day with mascot illustrations

Appleberry & Co social media posts for suhoor, iftar and maghrib

Appleberry & Co mascot characters in traditional festive outfits

Appleberry & Co tote bag with a camel and donut-wheel illustration

Appleberry & Co party-themed mascot illustrations with balloons and cakes

Appleberry & Co drawstring pouch printed with mascot characters

Appleberry & Co paper shopping bag printed with Unwrap me and let the fun begin

Appleberry & Co founder business card and envelope in kraft tones

Appleberry & Co hang tags and printed polybag packaging

Appleberry & Co mascot driving a little red car